Designing and Managing Integrated Marketing Communications
17-4 . What are Marketing Communications? Marketing communications are the means . by which firms attempt to inform, persuade, and remind consumers, directly or

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Designing and Managing Integrated Marketing Communications
Chapter Questions . What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective

http://www.wright.edu/~james.munch/kotler_mm13e_basic_17.ppt

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Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications (Chapter 17) Marketing Communications Mix: Advertising Sales Promotion Events and Experiences

http://faculty.uca.edu/davidk/New_Folder/6308ch17-19su06class.ppt

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Designing and Managing Integrated Marketing Communications P
Designing and Managing Integrated Marketing Communications P for Promotion . Marketing Management, European edition . Chapters 19/20 . Lecture 10

http://www.ginns.info/mm0910.ppt

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Chapter 16
Designing and Managing Integrated Marketing Communications . PowerPoint by Karen E. James. Step 8: Manage the Integrated Marketing Communications Process;

http://muji.unila.ac.id/marketing-management/kotler-frame/kotler16exs-Designing%2520and%2520Managing%2520Integrated%2520Marketing%2520Communications.ppt

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Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated What is a marketing channel system and value network? Develop and disseminate persuasive communications;

http://www.suu.edu/faculty/robertsw/Sectoral%2520Level%2520Marketing/Kotler%2520Keller%2520PwrPt/Kotler_MM_13e_Basic_15.ppt

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A Framework for Marketing Management
Designing and Managing Integrated Marketing Communications . Copyright 2009, Prentice-Hall, Inc. Managing the Integrated Marketing Communications Process .

http://www.cob.sjsu.edu/rajan_m/Fall08/Presentation_139/kotler4e_basic_15.ppt

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Integrated Marketing Communications Strategy
Understand the process and advantages of integrated marketing communications. viewed from the perspective of managing customer Designing a Message; Message

http://mkt.shidler.hawaii.edu/Syllabi/Spring2011/PPT/kotler14_basic.ppt

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幻灯片 1
Designing and Managing . Integrated Marketing . Communications . Topic 10 Communicating customer value

http://course.shufe.edu.cn/course/marketing/shuangyu/skkj/topic10.ppt

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MARKETING MANAGEMENT 13 th edition
MARKETING MANAGEMENT 13 th edition . 17 . Designing and Managing Integrated . Marketing Communications Kotler Keller

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